Final Version of Posters & Ad Placement

Scott Mills

Placement of drama: My idea for my radio drama to be on Radio one as it is a very popular radio channel which doesnt usually have radio dramas on, so i thought i would break the forms and conventions and have my drama played on a popular radio channel. I decided on every tuesday at 5.30pm in the middle of scott mills show which would be before newsbeat and it will be the time when people would finish work so they would listen to it on their way home which hopefully would hook the audience in especailly as the genre is comedy it will draw people in and make my drama popular . Although this may not work and draw my audience in as it is usually a music radio channel  so i followed the forms and conventions of having my radio drama on Radio 4 Extra, i did this as many people who enjoy radio drama would listen to the drama so it would be better to advetise my drama and engage with my audience.

This is the channel my Radio Drama is going to be broadcasted

Advertising/Ad placement: I would want my radio drama to be advertised in the Daily Mail Newspaper as on my poster they quoted what they thought  of my drama, so the advert could go in their newspaper. I also would want my poster to be advertised in the radio times as people who read the radio times are obviously interested in radio dramas so i think it would fit nicely advertised in there. i would also want my poster to be shown in many female fashion magazines which would challenge the forms and conventions as Radio is a popular than what it was not many dramas are advertised in female fashion magazines as more people are interested in TV drama so i would challenge the conventions but as my Radio Drama is aimed at a female audience and most women are interested in fashion etc it would be advertised well in womens magazines such as the magazines , more, company, cosmopoliton, elle, vogue would make my drama advetised positively
.Although this may not work and draw my audience in as it is usually shown in newspaper so i followed the forms and conventions of having my poster in the Daily mail as they quoted my poster positively  so it works togther nicely having it advertised in their newspaper, i did this as many people who enjoy radio drama would listen to the drama so it would be better to advetise my drama and engage with my audience.


Final Versions of  Posters:

These were my final version of my posters advertising my Radio Drama although as i have changed the channel from bbc 1 to bbc four extra, i changed my posters.

 when i get my Audience feedback i will choose one of these posters as my official Radio Drama poster.

Development of poster

Development of poster:For my poster i have decided to do two posters of a male Vivienne Version and a female Vivienne version which i will get feedback on facebook which i will find out what poster people liked the most. i took photos for my poster and here are my images to show my development of my poster.


before i edited..



After i edited..



quick selection tool i used to edit photographs

  This was my image to start with which was going to be Lauren using the program photoshop i used the the quick selection tool to highlite around the image to cut around her body.if i didnt cut completely around it, i used the Alt button to deselect an area, once i got the image perfect i refined the image by changing the radius and smoothing image. i then save it and clicked on the image to realise that the picture had a very low resolution (the pixels) so it become blurry so i had to change my image and do the same process i did previously.

before..

After..

This is the male version of Vivienne which i used him wearing a handbag to create comedy to my poster which fits and shows the genre. i edited this image like the other images using the program photoshop i used the the quick selection tool to highlite around the image to cut around his body. if i didnt cut completely around it, i used the Alt button to deselect an area, once i got the image perfect i refined the image by changing the radius and smoothing image.

image before i edited it on to my poster



My poster with the edited pictures

 This is my female version of the poster developing, The photo of Vivienne i cut around the image and refined the image and made the image quite sharp like the other images.The image represents Vivienne as fierce and significant with the use of props like the smart, deep red coat to create a fierce look compared to what Lauren looks like, more plain jane which represents there status which I added text which I did in a Fancy Font to give the poster a classy look I also made the text closer by using the tracking tools which changes the amount of space between each letter which I made the letters close together. The colour scheme I used was Red, Black and white which I made my own colour swatch of the Red using the swatches tool on the right hand side and clicked on new colour swatch. I also included images of logos of designer labels which will draw the audience in and it shows the audience that it is linked to fashion. I also had to cut around the stars using the quick selection tool place them on different layers- i did these stars with a quote which is has been done on many posters

This poster is adevetising a film but i have used this as an example of a poster which has used quotes from Newspapers and Magazines although this poster dosent have star ratings only quotes/revies from the magazines or   newspapers they have used a score 10 out of 10 instead of star ratings but i have used stars as it gives it a classy look to my poster and matches well with the font and genre where as this film is advertising to children/teens so they have used there rating/review in a more fun, bold way.

This is the male version poster of Vivienne which is the same as the other poster apart from the model of Vivienne although I did one change to this poster of the information of the time, channel etc. which was  i added a  transparent box which I done by creating a box which was black and i created a new layer,and on the layer I decreased the opacity which made it transparent. the box has made it look quite proffesional.

Ideas and rough designs for my Newspaper Advert

Ideas:For my poster I have been thinking of doing a poster in the colour scheme of Red, Black and White like the Devil wears prada poster as it gives the poster a sophisticated look. I have also thought of doing a image of lauren and Vivienne behind lauren this will show there relationship especially as i will have Vivienne posing with a fierce look. I then thought of having the title, time,day and Radio channel of my radio drama on the poster as i dont want to give to much information to my audience. From our focus group people suggested Vivienne to be a male as their are many fashion designers with unique names so i am going to decide whether to have vivienne as a male or female.
Here are my rough design layout for my poster:

I show the forms and conventions of a poster which doesn't show to much information. i am only going to show images and the title of the drama, time.day and channel of my radio drama. I also  thought of having two images of the main protagonists Vivienne and Lauren which so binary oppositions(Levi Strauss) Good Vs Evil with vivienne wearing a red coat suggesting danger and a colour scheme of Red, White and black influenced by The Devil wears Prada poster and it gives the poster a sophisticated look . 

I thought of having a image of lauren who is getting paparazzi, so images of camera flashes also using props of bags of shopping suggesting fashion which will draw in the audience. I also thought that as it women that are our target audience , that the colour scheme to be pink to draw the viewer in to looking at the Advert. 

Ancilllary Task 1:Newspaper Advert-Analysis of posters

I am researching posters to develop an idea of what I should aim for when creating my own advertisement of my radio drama which may either be in a newspaper or magazines.i have mainly researched film posters which show the same conventions that I should usein my poster such as: boldtitle,fonts which fit with the genre,images which link with the drama,different layouts for ideas of positioning and the details of the Radio release-date, channel etc.

I chose this poster although its advertising a film, called 27 dresses and even though it is not a Radio Drama it helped me think of ideas which I could do for my poster .The film 27 dresses almost fits with the genre of my Radio Drama of comedy, although this film is a romantic comedy but it is linked to Fashion. I really like the layout of this poster with the women posing in a dress which has actually been edited with the text/information inside the dress. I also the like the back ground white as the text stands out and the poster looks classy. The font they used looks handwritten which could suggest its a comedy especially as the text is inside the womens dress. The title of the film 27dresses is in pink suggesting its aimed at a female audience. The poster doesn’t really give away much about the film. It’s more like a teaser poster advertising the film although it will make the audience drawn in to it more as they don’t know everything about it .

I chose this poster although its advertising a film, This is the film called Confessions of a shopaholic which is linked with my genre of fashion and shopping. The colours are really bright and the image clearly shows that this film is set in the location of New York also with her getting in the stereotypical yellow taxi with lots of bags of shopping. Which could be an idea for my poster of lots of bags of clothes to show the topic of fashion. the colours clothes the model is wearing at pink and she is positioned in the middle and underneath her is the title which is in the same colours of her clothes linking the shopaholic to her.

This is the film poster for Devil Wears prada which the film inspired my radio drama.I really like the colour scheme of red, white and black it gives the poster a sophisticated look. the font is even sharp and devil horns on the edges fitting with the image of the shoe which is shiny and the Red heels which are devil shape creates a fierce look to the poster too. This poster is a teaser poster as it just shows the title of the film,and shows the names of the two main characters real names Meryl Streep and Anne Hathaway, so the poster dosent really give away much of the film.

This is the film In her shoes which is about a women who is a lawyer and has her head on her shoulders where as her sister is party animal who isnt responssible in life and she moves in to her sister which she tries to take over her life. On the poster there is a Quote from company magazine which is to encourage the audience to watch the film. The clothes the women on the left is smart well dressed compared to the girl on the right dressed in young party style clothes. The position, the girl on the right taking up the sofa suggesting shes in control and the The shoes on the right side match the title suggesting that she is wearing her sister and the texts of shoe is in a Bold Title- which is a metaphor, (thinking of being in her shoes/life and her sister taking over her life.) The colour pink stands out.

Peer Review Assessment-Focus Group

We had a focus group based on our radio drama, which was very gender biased considering there was about 20 males compared to four women as we couldnt assess our own drama. We were dreading the review as our radio drama is taregted at a female audience so we thought our drama would get very bad reviews considering it wouldnt be a males taste.
 The results come back that infact our Radio Drama got the best and most results with the majority marking the overall drama 9/10! and in fact was the most liked compared to everyone elses drama which was extremely good considering the focus group being very biased.
Many of the reviews thought that it was very funny which i was mostly proud of as i thought that many people would not like the humour or find it funny than our own group. There were comments to improve our drama and that was in scene one, theres a few lines quieter than they should be and the breaks inbewteen the scenes are too long. So we are going to shorten them down also there was a suggestion  that as Vivienne is being played by a males voice, as a part of panto style and that Vivienne can be a males name, and in the fashion world there are many male designers with very different names.
Vivienenne then would play a male character and a twist to the story that laurens boyfreind Chris is seeing Vvienne which makes him gay, so we have also shown topics of sexuality in to our drama which also adds more drama.  other people disagreed as the male voice representing Vivienne as a female character added to the comedy value being ‘panto’ style, Vivienne’s dialogue got the most laughs and positive response from our audience.
 i believe that the peer review is a good thing as it helps our group improve our drama on the things that are lacking which will improve our grades and create a great Radio Drama.

Whats next....Editing!!

As a group we edited the radio drama to make it seem more realistic with sound effects to make a dramatic effect to scenes and changes to voices making them either sound louder or quiter or fading. in the first scene we added sound effects of phone ringing and jazz music to set the scene and to match taste of certain character as Vivienne is a old french designer we thought jazz music would link well and as she is quite posh as it matches the characters taste. In other scenes we added other sound effects like scene three when Vivienne is angry because her fashion show, she wants vodka so we added sound effects of water being poured, ice cubes being added and sipping sounds which were very noticed setting the scene. In the very last scene i thought it needed to end with a bang so i come up with the idea that lauren should slap chris and we have Vivenne laughing to create tension and then lauren runs of and gets in her car and speeds off so we add footsteps and a car door slamming and screeching wheels we creates drama in the last scene which interests the listener for the next episode.

When I edited my radio Drama I really struggled at first, I think that it is skills that take a while to learn as well as getting used to the programme soundtrack pro
the tools i used to edit my radio drama were:

The selection tool: the selection tool  is shaped like an arrow which enables you to click on parts of the scene which i used to edit my work for fading, cutting etc.

The blade tool: was the tool I used to cut parts of scenes which using the selection tool , I would select the part needed and using the blade tool of the part I wanted cutting I would click and the tool cuts it and using the arrow tool and pressing the delete button gets rid of the part you did not want.

Fade selector tool:  I used the  fade selector tool to fade scenes, I did this by clicking the part Iwanted to fade using the different shapes. If Iwas to fade the start of a scene the line would start off at the bottom and increase upwards in a curved shape .So the scene would start quiet but fade slowly in to the noise of the sound clip. Ending scenes i would fade using the same tool but the shape would be the opposite as its fading from sound to silence.

Sound Effects:  I used sound effects in my drama which are  Located in the Browser Tab area, where you can find click the Search Tab, which will automatically take you to the sound effects and type in what you wanted which was what i did of footsteps and screams also car effects etc. 


 Increase/decrease volume: I decreased some voices in the drama as the levels were quite high in some parts of the drama. Doing this I had to double click on a  part of  the clip , then a purple box comes up underneath the radio drama clip (in green) .which you double click and little black points appear which you can click again  and the points join, you then move them up or down to increase or decrease the volume.






http://www.youtube.com/watch?v=W3RWAOB13D0<< Click on this clip to to listen to the scene i edited myself
http://www.youtube.com/watch?v=r-QrWM_No_4 << Click on this clip to listen to a scene of our radio drama which we edited as a group

THATS A WRAP!!! Production log! we have recorded the whole of our drama!!!

We had a practice session with the recording equipment, to learn how to use it properly and confidently as a group. We also noted down some important tips to remember when recording the drama which was always do a test recording,check everyone’s levels are at the same volume
format the drama to mp3 at the end of each session  and save the work.
As a group we got people to be our actors for our radio drama which some had to play different accents. Our actors had to play different roles, who played lauren had to play a sweet innocent voice and like the others playing Chris and stephen ]had to put on a  deep accent although Viviennes part was french. Other actors like jeffrey and the newsreporter who played a german accent and a girly high pitched voice too.
Whilst Recording Myself and Natalie were putting the drama together by using sound track pro and starting the recordings and pause and playing them back and keeping a check on the levels making sure the voices were not too loud although some characters such as Vivienne have to shout in some scenes so the levels are quite high. We completely recorded the whole drama we had a few hiccups of actors having to retake but overall it went really well and our group is really pleased with the drama.

recording button to start the drama

Using Soundtrak pro i was in charge of breaking the scenes so i used the recording button when everyone was ready and stop the scenes using the stop button to get ready for a new scene. I also had to look at the levels of everyones voice when recording so the recording doesnt sound distorted .